Counterfeiting affects countless industries worldwide, causing billions in losses, as well as causing untold damage to brand reputations. As counterfeiters become more sophisticated, companies must continually find new ways to protect their products and consumers.
This is a huge problem, with counterfeit goods estimated to cost some $467 billion annually, posing a threat to the global economy. The UK alone suffers from a loss of some £9 billion though fake goods, with areas such as clothing, footwear, cosmetics, jewellery, toys, wines and spirits, perfumes and more being hit – and many of these products come in some form of packaging.
And, it is not just the financial cost. Take for instance counterfeit medicines, toys or spare parts, which are often of inferior quality to the originals. Here, health and safely is impacted.
Brand owners are then caught with the extra cost of re-designing or developing innovative designs for their products to try and dissuade the counterfeiter, or change up their existing packaging.
CyanX is partner is Breit Technologies, mastermind behind the Cast and Cure technology, which can be used to produce a range of holographic and other finishes on a wide variety of substrates. This also includes the ability to add security features. In addition, the textured effects add an extra dimensional tactile element to the finish, which means an interest for customers who pick up the product.
A decorative coating process that has been designed to retrofit to existing sheetfed and web presses – both narrow and wide web – Cast and Cure overcomes a number of issues in product decoration. First, the foil process itself does not affect recyclability or compostability of the substrate – a huge bonus for sustainable brands. It also provides an easier, less time consuming, and more cost effective method of creating real standout. The Cast and Cure effects are applied into existing varnish on any substrate – this cuts out the need for the addition of a laminate film on the surface. Add to this the comparative savings on energy costs used to apply a laminate film such as adhesive, and you can see the advantages adding up.
Although Cast and Cure is ideal for packaging and labels, the process also works for a range of other quality print applications. The relatively small investment in material costs and quick return on investment on the machinery needed to produce these fantastic effects, means that you can offer many patterns to customers, on many applications, for real added value.
The web fed casting units can be installed on a wide range of existing equipment, including offset, flexographic, gravure and further types of print machinery, with each unit being custom built. In line units are rated to the speed of the equipment, so there is no impact on productivity. Off line units give the versatility to run rolls from multiple presses if required.
For more information, please contact the friendly CyanX sales team on [email protected]. Our helpful, experienced and knowledgeable team will be able to help.
23rd April 2026
